Definition of RIASEC: -
According to Holland, one can classify every person and every profession
according to the RIASEC theory. RIASEC is an acronym consisting of the first
letters of the following Six personality traits:
REALISTIC: People who like to work with "things". They tend to be
"assertive and competitive, and are interested in activities requiring motor
coordination, skill and strength". They approach problem solving "by doing something,
rather than talking about it, or sitting and thinking about it".
INVESTIGATIVE: People who prefer to work with "data." They like to "think and
observe rather than act, to organize and understand information rather than to persuade".
They also prefer "individual rather than people-oriented activities".
ARTISTIC: People who like to work with "ideas and things". They tend to be "creative,
open, inventive, original, perceptive, sensitive, independent and emotional". They rebel against
"structure and rules" but enjoy "tasks involving people or physical skills". They tend to be more
emotional than the other types.
SOCIAL: People who like to work with "people" and who "seem to satisfy their needs in teaching
or helping situations". They tend to be "drawn more to seek close relationships with other people
and are less apt to want to be really intellectual or physical".
ENTERPRISING: People who like to work with "people and data". They tend to be "good talkers
and use this skill to lead or persuade others". They "also value reputation, power, money and status".
CONVENTIONAL: People who prefer to work with "data" and who "like rules and regulations
and emphasize self-control ... they like structure and order, and dislike unstructured or unclear
work and interpersonal situations". They also "place value on reputation, power, or status".
How is BARO Different from any other Career Interest
1. We understand each individual is unique and hence their
personality, behavior and interest hence we categorize profiles
and suggest interests and occupational careers unlike other tests
that suggest careers based the test code.
suggest 2 complementing career interests (Codes) in order to give
individual a choice based on their educational preferences and
3. It's online and on cloud
hence can be accessed from anywhere, anytime.
BARO Report is generated instantly and sent on candidate's email.
5. Many Universities use BARO as Course suggestion
What are the Types of Profiles the test generates?
1. Broad Profiles:
Broad profiles occur when the client has a high level of interest
in at least four of the six interest areas. There are a couple of
reasons why a person may get a broad profile. One is diverse range of
interests. Another is responding with an optimistic response pattern
or a socially desirable pattern. To combat with this problem, individuals
having such profiles can be counseled and briefed regarding the benefit
of focusing on the highest areas of interest so more time can be spent
examining occupations that fit best.
2. Narrow Profiles:
Narrow profiles occur when an individual's scores on most of the interest
areas are quite low. The reasons why some people may receive a narrow profile
are limited experience, undeveloped/minimal interests, or the presence of negative
self-talk. To help clients better, they can be counseled to begin exploring careers
in the interest areas that they think best represent their likes or dislikes based on
their past experiences.
3. Inconsistent Profiles:
Some individuals may have an interest pattern that is which is varied. Since
the interest areas are often contradictory, it can be difficult for them to
identify matching occupations that require a worker to have both the characteristics
of the opposite interests cited. This however, doesn't mean that they cannot find such
occupations, it is just takes more effort on their part.
4. Differentiated Profiles:
Differentiation simply refers to the shape of the profile of a person's interest.
If a person takes an interest test, by looking at the scores we can make out whether
the person has defined interests or not. According to Holland a well-differentiated
profile is where the person has well defined interests.
5. High Flat profiles:
This profile depicts the person has really high interests in all the six areas.
It means that if the person has several strong areas of interest, then it opens
the world of occupations for the person to work on. The person will need help in
deciding which one or two areas of interest to use in work. Factors like education
level, Risk factors and job market can be helpful for the person to choose the good jobs.
BARO Test Snapshot
Administration and Reporting: Online
Tool: Multiple Choices
Time: 15 Minutes